About John




Striving for innovation, and bringing ideas to life. I made it my passion to push boundaries and use new technologies new technologies to develop physical products, services and product service systems in a business environment.


I achieve this through in context (user) research, like an EDL in the Buoy (RUN!) project, and open interviews and observations during my time at Stork, and in the Smart Workwear project at HAVEP. Followed by ideation and conceptualization, like the winning Nano Supermarket project, and brought to life by rapid prototyping (Jewellery & Co, Smart Workwear), electronic prototyping (Buoy, Stay!) and illustrations (Stork, Smart Workwear). Along with the physical product, I design the business model, service and customer journey, in all my previous projects to some extent, but especially during my time at Stork, and in diverse successful business modelling modules and electives. I prefer to work in a business context, like I chose for my FMP, to be able to get my designs out in the world.


“You did very well in coming up with challenging ideas, and putting them into practice.” – Matthias Rauterberg


My design strengths are in connecting the dots through creative problem solving and shaping ideas by creating models and prototypes. I bring people together, inspire others, I can (re)present my ideas and projects well and I can be a team player. My expertise is in wearable technology, rapid and electronic prototyping, additive manufacturing, business modelling and diverse methods of visualization. I love to get out of my comfort zone and dive into an unknown context, I am flexible and adapt and learn quickly.


My lesser skills are in writing and planning, which I am working on to improve. Both my expertise and weaknesses correspond with my Belbin team role results; the “Plant”, with portions of a “Resource Investigator” and a “Shaper”.


“You are highly committed, well-structured and self-propelling.” – Matthias Rauterberg


Others describe my as ambitious, committed and hard-working. I have developed an entrepreneurial mind-set over the years, and I am aiming for my own enterprise in the future. Throughout life I keep challenging myself, in everything from work to sports, and discover new things. I am eager to learn and push my own limits.


“John is a hardworking and dedicated student.” – Carl Megens





I want design to use the potential of technology to sustain and improve the quality of life, in the sense of daily health and well-being, by facilitating creation and behaviour change. I will design and develop the tools, products, services and product service systems of tomorrow which will enable people to shape their own lives. This has a focus on the creation of personalized products, like my projects Jewellery & Co and Stay, and the control of one’s own everyday health, like the Buoy, Groei and Smart Workwear projects.


Design, now and in the future, should connect the digital and physical world, and maintain the balance between those. To my opinion, it is important to keep that balance digital and physical interfaces, and digital and physical social contact to live a qualitative life, and literally stay in touch with our wonderful real world. Especially in my project Buoy I designed to give the digital world of apps a physical interface, to drag us out of the digital interface, open up for the physical world while keeping the benefits of our smart devices.


“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.” – Thomas J. Watson


In almost all my projects there was a sense of behaviour change; a motivation to create personalized products, or a help towards a healthier lifestyle. A change in behaviour to reconnect with the physical while benefiting from the digital world. But also the other way around, using the strengths of physical objects and digital platforms to change behaviour. The societal goal in my design goes hand in hand with my personal goal, the means, my ambition to innovate in a business context to be able to bring my design vision to our world.


I quoted Thomas J. Watson not only for the literal values, which I too think are important, but because of this similar reasoning. My focus in the saying would be; “Design must be innovative and successful in business but above all… good design must improve the quality of life, our health of well-being.”





2016 © John Vlaming | Showcase | M2.2 | Industrial Design | University of Technology Eindhoven